Elizabeth Pfitzinger, account manager at The Creative Group in St. Louis, Missouri, says they have been quite busy for the last few weeks and that they are seeing more full time opportunities than this time a month ago.

She stressed that if you want to be competitive today as a designer you need to acquire the skill set of the interactive design realm. Experience in Web design, development and Flash are in high demand.

She said that The Creative Group is encouraging their print design applicants to learn Web design skills, even things like front-end development (e.g., HTML, or Hyper Text Markup Language, and CSS, or Cascading Style Sheets) for a well-rounded skill set. She said it’s absolutely necessary to have these skills today as a designer.

If you don’t have a good grasp of these, there are online free resources. Here are two that I found with a quick Google search. Several came back in the search results lists.

HTML: Check out this > tutorial <

CSS: Check out this > tutorial <

Elizabeth and I talked about portfolios, and she said The Creative Group has a computer in their interview room, so they can pull up a Web site that shows someone’s work. She recommends that designers have an online digital portfolio, as well. If you don’t have one and don’t know where to start, here is a link to a Google search return with lots of resources to check out for ideas and templates.

One Metropolitan Square (211 N. Broadway)

One Metropolitan Square (211 N. Broadway)

Online digital portfolio: Check out these > resources <

I asked her what she thought about the impact of this year’s crop of new college grads on an economy with so many experienced workers unemployed. She said it’s hard to tell, but that generally even though the new grads have had curricula with concentrations in interactive programs, they are well rounded but lack experience.

She said the key for experienced workers is to stay flexible through this period, and if you can fit in training in interactive design programs, do it!

For more information, you can reach Elizabeth at

211 N. Broadway
(One Metropolitan Square)
Suite 1250, St. Louis, MO 63102
Phone: 314.621.1121

> The Creative Group <