The Crush Pad blog Wednesday, Aug 18 2010 

Have you checked out the blog that I write each Monday for Saint Louis Cellars? It’s at


Social Media Revolution YouTube Video Sunday, Sep 13 2009 


In four minutes and 22 seconds, you can see what all the fuss is about—if you haven’t gotten on-board yet.

Very informative. Click on link. Couldn’t make it any easier for you.

Social Media Revolution

These are social media sites: What are you waiting for?

These are social media sites: What are you waiting for?

The Jobs Report | Searchable by Key Word & Zip Code Saturday, Jul 4 2009 

blogging_job_search_toolI found a new resource today (via Twitter) that I will post here for those LAGGERS who are not yet using Twitter, themselves. (Tsk! Tsk! Tsk!)

job_searchHere is a link to >The Jobs Report<. What I especially like about this resource is that you don’t have to guess the job title that your perfect job might have; like on, you can spend valuable days, maybe weeks, if your job doesn’t fit a standard description like “accountant,” or “Web designer,” etc.

This resource allows you to do searches with key words that would be in your job description, and it returns with not only job descriptions, but job titles, companies, etc. you narrow it by zip code.

Hint: I always use 63105, which is Clayton, Missouri, which is central to our St. Louis region. It’s about 10 minutes to Clayton from St. Ann, and I’m willing to drive a reasonable distance from the Clayton-Olivette-St. Ann area for my work.

Try out this resource and let us know with a COMMENT (please!) how if you liked it, how it worked for you, etc.

Hey: I loooooove comments!

Image of blogger from the Web
Image of Jobs from via the Web

Project Architect | Construction Company [new] Friday, Jun 26 2009 

Just saw this on Twitter this morning from StLouis_Jobs. I posted this source some weeks ago, so I hope everyone made note, and if you are in the job market that you are signed up for Twitter and at least monitoring StLJobs Tweet stream.

StLouis_Jobs searches multiple sites and posts job openings to Twitter. Saves a lot of time by letting interested persons look in one place. Here’s the link to the >job listing< (which St_Louis_Jobs found on “Simply Hired) and a link to >StLouis_Jobs on Twitter< (Set up an account—what are you waiting for? It’s free! If you’re already on Facebook, you can monitor Twitter with a Facebook app right from your Facebook home page!)

Bad Pitch Blog Wednesday, Jun 17 2009 

I realize not everyone out there wants to be a public relations person, but we all handle our own individual brands, whether we like to think that or not. So, being able to pitch a story well and successfully is crucial.

"electric storyteller"

"electric storyteller"

Pitching a story is the art of crafting a story idea that is well suited to the medium and its target audience.  Good pitches take a lot of thought. Simply having a topic or an announcement does not a story idea (or pitch) make.

It’s the task of the public relations person to come up with a story idea, expert spokespersons, ancillary information plus ideas for images and graphics and pitch that package to the appropriate media.

strytlr imagesPR people need to be good storytellers, as well as good resource people.

pitch cartoon images

The ideas of “pitch” and “story” can be generalized to cover letter + resume, e-mail inquiry, interview, portfolio presentation, and client proposal meeting. Sky’s the limit: Your only constraint is your imagination.

That said, there are right ways and wrong ways to pitch. If you learn best by instruction on what not to do—or want a good laugh at some wrong-headed efforts—check out the newest addition to my blogroll, the Bad Pitch Blog.

Image of electric storyteller from via the Web
Image of “storyteller” license plate from via the Web
Image from via the Web

Copy writers & designers: Can’t we all just get along?!? Wednesday, Jun 3 2009 

Copy writer in thought

Copy writer in thought

I am a copy writer. I wish I had a $1 for every time I’ve worked on an ad, or a brochure, or some marketing materials where my succinct, clever copy was slashed and burned with the comment, “Well … nobody’s gonna want to read that … .” It seems that for many people the “visual” is the message.

Graphic designer at large

Graphic designer at large

It took me a long time to understand and accept that some people primarily get their information from pictures. I can say now, “That’s okay,” and mean it.

In my perfect work, the visual (and auditory) learners would return the favor and say that they realize a lot of people, in fact, do get their information primarily from the written word.

I have two resources to share that might just bring the competing sides together. One is a book. The other is a Web site (blog.)

The book is called Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Reading that book (and several years of psychotherapy) changed my life.

The blog is called Copyblogger: Why Copywriting is the Key to Successful Online Marketing.

Maybe there is hope for peace, love and understanding between the designers and the copy writers. Or, as one of my co-workers here says,

Peace! Love! Marketing!



Copy writer image by Orwellsvision on
Typographic Style image from
Peace symbol from

Careers column reporter for online Wall Street Journal asks, Should Over-50 Job Hunters Join Facebook? Friday, May 29 2009 

Read the whole story > here < and join in the conversation with your comment at the site, or leave a comment here for your colleagues.

online_mom-300x199I wonder how many people reading this of any age have a Facebook page that they use for professional networking (including job hunting.)  I have an account, but I have not completed any of the information yet.

man_mobile_phoneI plan on doing it soon, and to get the most out of it, I need to tie it in to the other accounts I have, i.e., Twitter, LinkedIn, and these two blogs. So far the blogs, Twitter, and LinkedIn keep me pretty busy.

Share your questions, successful practices, comments, etc., here!

Images from via the Web

StLouis_Jobs found me on Twitter: Will they find YOU? Sunday, May 24 2009 


StLouis_Jobs on Twitter

Most of those whom I “Follow” on Twitter include far-flung friends, whom I don’t get to see or talk to as often as I’d like. Twitter is the most quick and casual of social media, and for me this is a great way to use it. It’s fun to reconnect a few times a day reading their “Tweets” to all their followers. Sometimes I read & laugh & wish I had more time to spend with them in person; sometimes I respond (using @theirTwittername in my reply, which sends a message to all my followers, including that person); sometimes I even forward their Tweet to others (using RT, i.e., Re-Tweet in my reply.)

Twitter-press bird

Twitter-press bird

Generally just “being out there” on any social media doesn’t get you noticed. You have to work it, be active in some strategic way to be visible to the readers you want to attract (and of course different audiences respond to different bait.) Once you’re active, though, and have started attracting the attention of some of your hoped-for audience, you will also begin to get Followers you hadn’t known were out there. That was the case today when I got a Follow from StLouis_Jobs.

I got the notice in my Yahoo! e-mail, went to my Twitter account and clicked on StLouis_Jobs to check out that account’s Tweet Stream. In the first 10 or so jobs listed there, I found both entry level and high level listings. So I returned the Follow. I can always Unfollow at any time.

If you’re not on Twitter, you may not know this, but you can return the Follow (so now you both see each other’s Tweets), you can Block that Follow (sometimes you will get adult sites with live cams, etc., sent out by Spam bots, and I just block those), or you can do nothing, which lets the other follow you and keeps you free from their Tweets. The follows you accept, block or ignore will depend on what you want to get from your Twitter account, and you can define that (and refine that) on a daily basis.

not-a-geekSo, I hope this helps get some of you on Twitter if you’re not yet on it, if only to be knowledgeable when it comes up in conversation. Nothing makes someone look more like a workforce dinosaur or a workforce newbie who’s missing the train than saying, “Duh, I don’t know a thing ’bout Twitter … .”  Techno-savvy is a job requirement today. Being able to talk knowledgeably about these things is also good for your self-esteem, which is critical when you’re in job search mode. Every contact, every conversation is a potential link to the next job lead. Don’t waste a single one of them telling anyone, even a good friend, how dumb and out of it you are when it comes to technology!

See you on Twitter!

twitter logo

PS  In addition to following far-flung friends, I also follow a few local people I have never met, but whose lifestyles inspire or intrigue me. They have become pen-pals of a new age technology over the past several months.

Senator Claire McCaskill

Senator Claire McCaskill

I also follow my Senator, Claire McCaskill, and a few others who are important to my world. It is definitely Senator McCaskill, personally, sending the Tweets from her account. No doubt about it. Some public figures don’t send their own, but she does, including pix from the Senate floor, etc. I sent her a picture taken of her speaking at UMSL last week (shown here), and it went out from me about an hour after she finished over Twitter using TwitPic, a mini-application for sending photos over Twitter. My tweet said, “Senator Claire McCaskill at UMSL today; taken w/ Blackberry by the Marketing Manager at Lawrence Group.” Talk about news traveling fast, plus I got our company name in front of the Senator, whose vote on certain issues affects our company, directly!

Brent Spiner, 2008

Brent Spiner, 2008

I also follow Brent Spiner, aka Commander Data from Star Trek: TNG. He tweets infrequently, but you can tweet him directly with an @BrentSpiner message.

Most recently he was tweeting about American Idol. Apparently he is a fan.

His “update” is usually turned off, meaning he won’t be sending you a message back, but regardless: HOW COOL IS THAT????

Free! Yes, free! Tuesday, May 19 2009 

Now that I have your attention, here is your reminder:
Please volunteer for this & pass this on to everyone you know.  Let’s make a difference. Thanks.

Shelter Dog

Shelter Dog

The Animal Care and Control Center (the St. Louis City Pound) is in desperate need of volunteers to walk the dogs or cuddle the cats.

These animals do not leave their small kennels unless there is a volunteer to take them out. That’s right they are in their kennels 24/7.

Animals fail to thrive when they are caged like this, making their adoption less likely, when they stop responding to human attention.

Shelter Cat

Shelter Cat

If you or anyone you know who is downsized, furloughed, between gigs, retired, works evenings, or is a stay-at-home mom or dad—anyone with time and/or a flexible schedule—could give a couple of hours a week to these animals, it would really help in keeping the animals healthy for possible adoption.

Shelter Dog

Shelter Dog

There will be volunteer training this Saturday, May 16.  Training takes just one hour.

Please, please call Kathy Jarowicz, the volunteer coordinator at 314.353.5838 to sign up for your training.  After you are trained you can walk starting a 9:00 a.m. on Monday–Saturday.

Not  only will you be helping the animals, but walking is the best exercise for humans, too! You can burn some calories and generate endorphins (happy-brain hormones) in the process. See? Feel-good volunteer opportunity!

The pound is located at 2120 Gasconade at I-55.

Shelter Dog

Shelter Dog

“I can’t fix all the problems of the world today, but I can fix all the problems of this one animal’s world today. So can you!”

side_adoptpetMany thanks to,

Celebrate! This blog has hit a record 10,000 unique hits as of yesterday! Musician Gonzales goes for Guiness World Record in Paris! live stream Sunday, May 17 2009 

Thanks to you, for taking the time to stop by. I’m loving these numbers—the site is not even three months old yet; actually just two and a half, barely!

180px-Gonzales_2005Someone else is attempting a record, Gonzales, a Canadian musician living in Paris, who is attempting to break the World Record for longest concert by a solo artist. Watch it from Paris live at this link:

> <

I discovered this in a Trending Topic
on Twitter a few minutes ago.

Tres interressant! Tres amussant!

About World Record Attempt in Paris:

Beginning at 23:30 on Saturday May 16th and through 4:00 Monday May 18th, Gonzales will attempt to break the Guiness World Record for longest concert by a solo artist. The previous record is 26 hours and 12 minutes and was performed by Prasanna Gudi (India) at the Mallikarjun Mansoor Kala Bhavan public auditorium, Dharwad, Karnataka, India from 28 to 29 December 2008.Gonzales explains his motivation: “I will do this to push my muscial and physical stamina. I believe music is part art, part athletics and this 27-hour concert will demonstrate both aspects.”Gonzales has been consulting with the Guiness Book of Record to ensure a smooth attempt and an Official Guinness Judge will adjudicate the event on site. Repertoire will touch on recognizable songs from all eras and styles of music, in new and surprising arrangements. There will be no repetition of material during the attempt. As Gonzales himself says “I will break the record without sounding like a broken record”.

The record attempt takes place at the theatre of notable French film director Claude Lelouch and his daughter Salome, Theatre Ciné 13 at 1 avenue Junot in Paris. The attempt in its entirety will be streamed live on and look out for a documentary of the event in the future.

For people in Paris who would like to attend:

Doors open: Saturday 16 May at 23h30

Schedule, in 3 hour Sittings: 00:00-3h, 3h15-6h15, 6h30-9h30, 9h45-12h45, 13h-16h, 16h15-19h15, 19h30-22h30, 22h45-00h45, 1h-4h

Tickets : 18 € per Sitting of 3 continuous hours

Multiple Entry Ticket for 12 continuous hours : 50 €
Multiple Entry Ticket for 27 hours : 100 €
Tickets may be purchased at Ciné 13 Théâtre.

About Gonzales from Wikipedia

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